A NOTE FOR CONTENT CREATORS
As a content creator, you may have heard the popular advice to "find your niche" in order to succeed in the crowded social media landscape. However, at Byond, we believe that this advice may not hold true for everyone. In fact, we encourage content creators to embrace their multi-faceted selves and create content that reflects their diverse interests and passions, rather than limiting themselves to a narrow niche.
One of the main reasons for this is that social media has evolved and changed in recent years. While niche marketing was once a tried and true method for building a following, today's social media users are looking for something different. They want to see real, authentic content that reflects the unique perspectives and personalities of the people they follow. In other words, they want you to be you, not just another person in a specific niche.
When you limit yourself to a narrow niche, you risk putting yourself in a box that can be difficult to break out of. Your audience may come to expect certain types of content from you, and when you try something new or different, they may not be receptive to it. On the other hand, if you don't have a specific niche, your audience is much more open-minded and willing to explore the different types of content you create.
The key to success in this new landscape of social media is to show up and be yourself. Don't worry so much about fitting into a specific umbrella or niche. You are the umbrella, and your content will be inherently specific because you are specific. By creating content that truly reflects who you are, you will naturally attract an audience that shares your interests and passions.
If you're not seeing the growth you want on platforms like TikTok, it’s likely because you're simply not showing up. There is currently a trend towards outside-in creation, where content creators focus on what their audience wants to see, rather than what they want to create. While this can be a successful strategy in some cases, it's important not to lose sight of your own unique perspective and voice.
In conclusion, being a multi-faceted person is a strength, not a weakness, in the world of content creation. Embrace your diversity and create content that reflects all of the different parts of you. Your audience will appreciate the realness and authenticity, and you will be more likely to build a loyal following that truly values your unique perspective.
At Byond, we believe that content creation is about embracing your authenticity and creating content that truly reflects who you are.
