From Vertical to Horizontal: TikTok's New Content Format
Tony Collins Tony Collins

From Vertical to Horizontal: TikTok's New Content Format

TikTok, the reigning champion of short, vertical videos, is making waves with a pivot toward horizontal content.

Notifications were sent out to creators in recent weeks explaining that posts exceeding one minute in length and shot in landscape mode will enjoy increased visibility.

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What do digital marketing agencies do and are they worth it?
Tony Collins Tony Collins

What do digital marketing agencies do and are they worth it?

If you're reading this, chances are you're considering either building an internal team or outsourcing to a digital agency. It's a fair consideration, and while we at Byond might be a bit biased (after all, it's what we do best), we'll present our case, and the decision ultimately rests with you.

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Our 2024 Social Media Predictions 
Tony Collins Tony Collins

Our 2024 Social Media Predictions 

As we step into 2024, big changes are on the horizon for digital marketing.

From the rise of ChatGPT to Twitter's bold rebrand, last year reshaped our digital landscape, and 2024 promises to be no different. Let's dive into some trends we anticipate will shape digital marketing in 2024.

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WHY DIGITAL MARKETING?
Tony Collins Tony Collins

WHY DIGITAL MARKETING?

Digital marketing is a subset of marketing that uses online channels to reach consumers. It can take many forms including online video, display ads, search engine marketing, paid social ads and social media posts.

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WHAT NOT TO DO AS A CONTENT CREATOR IN 2023
Tony Collins Tony Collins

WHAT NOT TO DO AS A CONTENT CREATOR IN 2023

2024 is almost here, and the game is changing faster than ever. We're about to dive deep into the world of content creation and discuss the pitfalls you should avoid to stay ahead of the game.

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CRACKING THE CODE: UNDERSTANDING INSTAGRAM'S RANKING ALGORITHM
Tony Collins Tony Collins

CRACKING THE CODE: UNDERSTANDING INSTAGRAM'S RANKING ALGORITHM

In the world of social media, Instagram has become a powerhouse, connecting millions. But have you ever wondered how Instagram determines what content appears on your Feed or in Stories? Well, Instagram told us last week and here’s what you need to know.

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TIKTOK: THE BASICS
Tony Collins Tony Collins

TIKTOK: THE BASICS

TikTok has taken the social media world by storm, with millions of users creating and sharing content every day. But what's the secret to success on the platform?

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A NOTE FOR CONTENT CREATORS
Tony Collins Tony Collins

A NOTE FOR CONTENT CREATORS

As a content creator, you may have heard the popular advice to "find your niche" in order to succeed in the crowded social media landscape.

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