Instagram recently introduced three significant updates that could impact how you manage your audience, analyse your performance, and engage with your followers. Here’s a breakdown.

The dominance of video in the digital landscape is undeniable. Beyond its entertainment value, video has become a powerful tool for communication, engagement, and commerce across social media platforms. 

Keeping track of all the latest updates to your Instagram can feel like a never-ending task, right?

But which ones are noteworthy and which ones will you actually want to use? Here’s your answer.

TikTok, the reigning champion of short, vertical videos, is making waves with a pivot toward horizontal content.

Notifications were sent out to creators in recent weeks explaining that posts exceeding one minute in length and shot in landscape mode will enjoy increased visibility.

If you're reading this, chances are you're considering either building an internal team or outsourcing to a digital agency. It's a fair consideration, and while we at Byond might be a bit biased (after all, it's what we do best), we'll present our case, and the decision ultimately rests with you.

As we step into 2024, big changes are on the horizon for digital marketing.

From the rise of ChatGPT to Twitter's bold rebrand, last year reshaped our digital landscape, and 2024 promises to be no different. Let's dive into some trends we anticipate will shape digital marketing in 2024.

Digital marketing is a subset of marketing that uses online channels to reach consumers. It can take many forms including online video, display ads, search engine marketing, paid social ads and social media posts.

2024 is almost here, and the game is changing faster than ever. We're about to dive deep into the world of content creation and discuss the pitfalls you should avoid to stay ahead of the game.

In the world of social media, Instagram has become a powerhouse, connecting millions. But have you ever wondered how Instagram determines what content appears on your Feed or in Stories? Well, Instagram told us last week and here’s what you need to know.

TikTok has taken the social media world by storm, with millions of users creating and sharing content every day. But what's the secret to success on the platform?

As a content creator, you may have heard the popular advice to "find your niche" in order to succeed in the crowded social media landscape.