Our 2024 Social Media Predictions
As we step into 2024, big changes are on the horizon for digital marketing.
From the rise of ChatGPT to Twitter's bold rebrand, last year reshaped our digital landscape, and 2024 promises to be no different. Let's dive into some trends we anticipate will shape digital marketing in 2024.
Social Media Search Optimisation Takes Center Stage
In the ever-evolving world of digital marketing, optimising content for search engines has been a staple. However, a shift is underway, with the rise of Social Media Search Optimisation (SMSO). Recent data from Google reveals that approximately 40% of Gen-Z now uses platforms like TikTok and Instagram for search queries, sidelining traditional search engines.
For us, this has meant a strategic focus on incorporating keywords and metadata into social media posts. Captions with relevant keywords and descriptive data improves your post discoverability.
The Rise Of Instagram Threads
The launch of Instagram's Threads in 2023 marked a significant move by Meta to capture the realm of text-based communication. With a reported 141 million users as of November, Threads is steadily gaining traction. As it expands its availability globally, Threads could surpass its predecessors, becoming the go-to public text platform.
Brands and influencers should closely monitor Thread’s, as its growing user base presents untapped potential for engagement and brand visibility. The platform's unique approach to public conversations could redefine the dynamics of text-based communication on social media.
YouTube Marketing
While TikTok and ChatGPT have claimed their spots in the limelight, YouTube remains a huge force in the digital marketing landscape. As the second-largest search engine globally, YouTube's impact goes beyond being a social media video platform. With 95% of teens using YouTube, marketers should recognise its potential as a search engine.
YouTube Shorts, with over 50 billion daily views reported by Google presents as an alternative to the likes of TikTok. In light of regulatory concerns surrounding TikTok, we’re making sure to keep our clients active on YouTube Shorts for their short-form video content needs as well as TikTok.
AI verse Authenticity
AI has sparked a revolution in content creation, challenging traditional ideas of authenticity. Just like the journey from computers to typewriters, AI has now become an indispensable tool for us.
We’ve established AI policies, and have aligned the team with best practices. We like to think of AI as a valuable assistant but we ensure that we maintain a human touch.
