WHY DIGITAL MARKETING?
Digital marketing is a subset of marketing that uses online channels to reach consumers. It can take many forms including online video, display ads, search engine marketing, paid social ads and social media posts.
It’s often compared to “traditional marketing” such as magazine ads, billboards and direct mail. But, with the rise of social media and other digital platforms over the past decade, it has become much easier than ever to communicate with potential customers.
So why is digital marketing so important?
The answer is that your competitors are already using it. They’ve created social profiles, adapted their website for SEO, and they’re running paid advertisements to reach new leads. So, if you want to compete, you have to do what your competitors are doing and better. Whether you're a B2B or B2C company, you've got to have a strategy in place to succeed in the modern marketplace. But what works for one type of company might not work for another.
Byond. is here to develop a marketing strategy that works for your business - and only your business.
We've created strategies for both B2B and B2C companies, but practices differ significantly between the 2. When marketing for B2B clients, it's important to remember other businesses tend to have longer decision-making processes. This means that your sales funnels will be longer. Relationship building is a more effective strategy for these clients, whereas B2C customers tend to respond better to short-term offers and messages. B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
In B2B transactions, customers are more likely to be rational and evidence-based. They want to know the facts about the product or service they're buying, and they want to feel confident that the company is trustworthy and credible.
B2C customers, on the other hand, tend to be more emotionally-driven in their purchases. They're looking for something that will make them feel good about themselves or align with their personal values.In a perfect world, there would be one rule that could be applied to all businesses to ensure they have the best possible online marketing plan. But, we understand every business is unique with its own goals and audience.
That's why we prefer to speak in person and figure out what would work best for your business. We'll take a look at your current audience, listen to your goals and create a personalised marketing campaign that will help you reach them.
