WHAT NOT TO DO AS A CONTENT CREATOR IN 2023

2024 is almost here, and the game is changing faster than ever. We're about to dive deep into the world of content creation and discuss the pitfalls you should avoid to stay ahead of the game.

Neglecting SEO and Keyword Research

Instead of ignoring these elements, use tools like SEMrush, or Answer The Public. Answer The Public is a fantastic resource for uncovering common questions people are asking about your industry. Additionally, don't forget to search industry hashtags on different platforms, such as Instagram and Twitter, to discover trending keywords and topics.

Ignoring Video Content

Video is the reigning champion of content creation. We recommend using CapCut. CapCut offers templates that can kickstart your video creation process. You can easily customise these templates to align with your brand's style and messaging.

Neglecting User Experience (UX)

User experience extends beyond websites. In the realm of email marketing, ensure that your email marketing campaigns are user-friendly and visually appealing. Use platforms like MailChimp or Klaviyo, which provide responsive templates and analytics to track user engagement.

Not Leveraging User-Generated Content

User-generated content (UGC) is a goldmine for authenticity. On Instagram, use the "Remix Reel" and on TikTok, consider features like "Repost," "Stitch," and "Split" to engage with and share user-generated content.

Underestimating the power of platforms

While the major platforms like Facebook, Instagram, YouTube, LinkedIn and Twitter remain important, also keep an eye out for emerging platforms. Threads, for instance, which can help you reach different segments of your audience.

In the world of content creation, 2023 presents both opportunities and challenges. By implementing these strategies, you'll be well on your way to creating content that stands out in this ever-evolving digital landscape.